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Exposure feed

This dataset provides granular, pseudonymized event-level data to support ad measurement and analysis in a privacy-compliant clean room environment. This feed helps advertisers and partners evaluate campaign performance, user engagement, and media delivery, all while maintaining data security standards required in clean room infrastructures.

Column Index Column Name Type Description
01 rguid STRING A 128-bit unique identifier for an ad request.
03 date_time LONG/unix timestamp The date and time of the event.
04 event_type INTEGER An identifier for the event type, i.e. impression, click.
05 hashed_email STRING A hashed email address representing a unique user.
06 hashed_ip_address STRING The hashed IP address from the ad request.
07 country STRING The geographic country of the event.
08 region STRING The geographic region of the event.
09 operating_system STRING The name of the operating system.
10 browser STRING The name of the browser.
11 publisher_id INTEGER A unique identifier for the publisher of the placement.
12 publisher_name STRING The name of the publisher.
13 site_domain STRING The most granular identifier of the site available.
14 advertiser_account_id LONG A unique identifier for an advertiser.
16 campaign_id LONG A unique identifier for a campaign.
18 ad_group_id LONG A unique identifer for the ad group within a campaign.
20 ad_id LONG An identifier for an ad from a specific campaign.
22 device_unique_id STRING A unique identifier representing the mobile device.
23 device_type_id INTEGER A unique identifier for the device type.
24 device_type_name STRING The name of the device type.
25 postal_code INTEGER The postal code of the user's location.
26 bidded_keyword STRING The keyword targeted by the winning campaign.
27 query_id STRING An identifier for a unique query string.

Note: Columns 26 and 27 are specific to Search campaigns within the Microsoft Advertising platform.