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This dataset captures the structural elements of advertising campaigns within Microsoft Advertising, which is useful for mapping campaign strategy and performance over time. This metadata table is helpful for interpreting exposure data, linking ads to broader campaign strategy, and enabling attribution modeling in downstream analytics.
| Column Index | Column Name | Type | Description |
|---|---|---|---|
| 01 | advertiser_account_id | LONG | A unique identifier for an advertiser. |
| 02 | advertiser_account_name | STRING | A name for an advertiser. |
| 03 | campaign_id | LONG | A unique identifier for a campaign. |
| 04 | campaign_name | STRING | A name for a campaign. |
| 05 | ad_group_id | LONG | A unique identifer for the ad group within a campaign. |
| 06 | ad_group_name | STRING | A name for an ad group. |
| 07 | start_date | STRING | The start date of the campaign. |
| 08 | end_date | STRING | The end date of the campaign. (optional) |