I cannot find the “Bing, AOL, and Yahoo apply tosearch...” in Ad distribution

Hello chem,

Thank you for using our Microsoft Advertising Community Forum! 

I can see that you are asking about an old ad distribution option which is no longer available. I hope the latest updates and resources shared in this response will be sufficient in helping you gain a better understanding of currently available ad distribution options.

Microsoft updated the options for ad distribution with the goal of growing quality volume to advertisers by empowering search supply partners with new, advanced quality controls. Advertisers who meet our quality requirements were reclassified from search partners into a new ad distribution tier called Microsoft sites and Select traffic. Nothing changes to the way we allow domain transparency. Search partners will continue to report all the domains, and the Select bucket (formerly O&O) won’t report individual domains, unless the domains are reporting native traffic. Some domains running suggested search (like MSN.com and AOL.com) are exceptions that are also reported in case advertisers want to exclude them. 

You can use the ad distribution settings to select where you want your ads to show. You can choose to show your ads on the entire Microsoft Advertising Network or its subsets. Based on the option you choose, Microsoft AI will optimize your campaign so that your ads get the best performance and conversions. As shown in the screenshot you shared in your post, you can choose to show your ads on the following 2 options:

• The entire Microsoft Advertising Network (recommended). This option includes:
  • Microsoft sites (Microsoft Bing, MSN, and Outlook.com).
  • Select partner traffic with ad performance and conversion rates similar to Microsoft Bing's, such as traffic from Yahoo.com. Learn more about Microsoft Bing Network traffic.

Note: Because these sites are reported in aggregate, you cannot see individual reports for each domain. - Additional partner traffic (including Microsoft Bing and Yahoo search partners, such as Ask.com, Forbes, and others) for extended reach and lower cost per click. Learn more about Microsoft Bing Network traffic.

*Note*: We recommend this option because it can extend your ad reach, drive conversions, and provide a lower cost per click. You can also see which syndicated partners extend your campaign's reach by running your Website URL (publisher) report (available on the Reports page). You can then use the Exclusions feature to exclude specific sites that you don't want your ads to run on. To learn more, see [How to prevent your ads from showing to certain people](https://help.ads.microsoft.com/#apex/ads/en/51041/0 "help.ads.microsoft.com").

• Microsoft sites and select traffic. This option includes:
  • Microsoft sites (Bing, MSN, and Outlook.com).
  • Select partner traffic with ad performance and conversion rates similar to Microsoft Bing's, such as traffic from Yahoo.com. Learn more about Microsoft Bing Network traffic.

Note: Because these sites are reported in aggregate, you cannot see individual reports for each domain.

For further information please see the following help page:

Ad distribution settings

The search network includes Bing.com (and sites owned and operated by Bing, such as MSN.com, Bing.de and Bing.co.uk), AOL.com (including sites owned and operated by AOL) and Yahoo.com (including sites owned and operated by Yahoo). The search network also includes other third party websites, owned and operated by Microsoft’s and Yahoo’s syndicated search partners. Both search ads and Microsoft Audience Ads are distributed on the search network. Audience ads are currently available to only a limited number of customers and will be shown only on select websites such as MSN. If audience ads are available for your campaign, you can manage your use of these ads and their bids using the audience ads bid adjustment on both the campaign and ad group settings pages.

Within the search network, you can narrow your ad distribution if needed: you can display your search ads on all sites in the search network; just Bing, AOL and Yahoo owned and operated websites; or just the syndicated search partner sites. For more information, go to our Traffic Quality Center and click Ad placement. When you run the Website URL (publisher) report (available on the Reports page), you'll see websites based on these ad distribution rules. To learn how ad language and location targeting affects who sees your ads, see How does ad language and location targeting affect who can see my ads? The Website URL report is a great tool for determining how well your ad is doing on search network sites. From this report, you'll see how often your ad displays on different sites; this can help you determine which sites are beneficial and which are not. You can then use the Exclusions feature to exclude specific sites from search ad distribution. To learn more, see How to prevent your ads from showing to certain people.

Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out! 

I hope the information provided here was of some use to you. If you have any additional questions please do not hesitate to reach out to our support. I have also sent you a private message asking for further details in case you need further help from my side.

Kind regards, 

Vahid | Microsoft Advertising Support Specialist | 800-518-5689