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Microsoft Ads not reporting variable revenue

Anonymous
2023-04-06T17:24:32+00:00

Hi,
I have reached out to Microsoft Ads for help several times and nobody has been able to help me so far.

Our company switched websites back in October. Since the switch, Microsoft Ads is no longer reporting out on variable revenue (but rather just "1" for each transaction). I recently learned that our developer (who has since been let go from the company so I am unable to contact them) had removed the conversion pixel from the "thank you" page/destination URL due to getting "phantom transactions."

Can someone please help me understand what steps I can take to get variable revenue to report out again?

We did try updating the conversion to be event-based rather than page load of the "thank you" page with the event being clicking the "buy now" button, however, there are many "buy now" buttons across the website and Microsoft Clarity seems to let us only tag one.

The UET tag is set up in Google Tag Manager, if that makes a difference, and all of the coding appears to be correct.

Microsoft Advertising | Reports | Universal event tracking

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  1. Anonymous
    2023-04-10T16:47:33+00:00

    Hi Brittney

    I hope you're doing well today!

    Upon checking it appears that we have contacted over the phone regarding this concern. If you still have question(s) or wish to discuss this further, feel free to reply to us over the phone, chat or email for assistance.

    Kind regards,

    John Mark| Microsoft Advertising Support Specialist | 800-518-5689

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  1. Anonymous
    2023-04-06T19:23:49+00:00

    Hi Brittney

    Thank you for using Microsoft Advertising Forum Community.

    I'm sorry to know that you haven't able to get help on your variable revenue concern for conversion tracking. I understand that we are getting a value of "1" for the variable revenue. This can be the default value since the revenue value is not implemented correctly so it's returning as a default value of "1"

    The value of this conversion action may vary (for instance, by purchase price) checkbox, and then enter the default amount and select the default currency to be used when no value is received for a conversion. The revenue value will change based on the customization you make to the UET tag tracking code that you add to your website. To learn more, see How to report variable revenue with UET. This option is only available for destination URL and event conversion goals.

    The other conversion goals only have the same value option.

    Get more info: How to report variable revenue with UET

    Here is a sample webpage where the variable revenue is implemented. UET Variable (bingadsuet.azurewebsites.net)

    Please right click on the webpage then hit "View Page Source" for reference.

    Also, if you are using Google Tag manager to setup your custom events you may reference this online resource on setting up UET Tags using Google Tag Manager Set up UET tags using Google Tag Manager (microsoft.com) then look for this section. Screenshot below:

    In addition, If you feel that your setup is correct you may test your conversion goal that is recording incorrect variable revenue. You need to have a UET tag helper extension to be able to do this test.

    Online resource: Test conversion goals and audiences with UET Tag Helper (microsoft.com)

    UET Tag Helper can now test your conversion goals. Show it which conversion you want to test and then navigate your website, and it will tell you what conversion events it records and what problems it encounters.

    1. From the top menu, select Tools > Conversion goals.
    2. Go to the Tracking status for this conversion goal and select Test this conversion goal.
    3. Select the UET Tag Helper icon in your browser's extension menu.
    4. Enter your landing page URL in the helper and select Start test.
    5. Navigate through your website and attempt to trigger your conversion goal event.
    6. When you see either Conversion found or Problem encountered, select View report for a summary of what was passed back to Microsoft Advertising.
    7. For the Problems encountered, follow the instructions in the report to fix the issues.
    8. Wait at least 24 hours and then check to see if you're recording conversions and variable revenue accurately.

    Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out!  

    I hope the information provided here will at least partly answer your question. If you have any additional questions, please do not hesitate to reach out to our support.  I have also sent you a private message asking for further details. You are more than welcome to respond to me so I can begin the investigation on my end. 

    Kind regards,

    John Mark| Microsoft Advertising Support Specialist | 800-518-5689

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  1. Anonymous
    2023-04-06T19:33:06+00:00

    Thank you, John.

    For this part...
    Image

    Where does this revenue tracking script go? Also within GTM? Or does it need to be on the actual website somewhere? Or somewhere else? Right now, we are using the following with variable options included:

    <script>

    window.uetq = window.uetq || [];

    window.uetq.push("event", "donation", {"revenue_value":{{Donation Value}},"currency":"{{Donation Currency}}"});

    </script>

    Thank you.

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  2. Anonymous
    2023-04-06T19:55:01+00:00

    John,
    I received a private message from you asking me to provide information so you could call me to help, however, it will not allow me to reply to that message.

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