Microsoft Ads / Shopify Setup / Purchase Conversion Goal Revenue Issue

Anonymous
2022-02-20T00:01:36+00:00

Hello,

I am having an issue with getting proper Revenue from the purchases that happen on my Shopify store.

When setting up a Conversion Goal these are my settings:

What type of goal do you want to set?

  1. Goal Category; Purchase
  2. Goal Type: Destination URL

Edit destination goal

  1. Name: Checkout Revenue
  2. Destination URL: Contains / thank_you
  3. Revenue: (dropdown) Conversion action value may vary... / Goal value: $1 / US dollar USD

In Shopify, the code in Checkout/Additional Scripts (Order status page) where XXXXXXXX is the ID account number:

{% if first_time_accessed %}
<script>(function(w,d,t,r,u){var f,n,i;w[u]=w[u]||[],f=function(){var o={ti:"XXXXXXXX"};o.q=w[u],w[u]=new UET(o),w[u].push("pageLoad")},n=d.createElement(t),n.src=r,n.async=1,n.onload=n.onreadystatechange=function(){var s=this.readyState;s&&s!=="loaded"&&s!=="complete"||(f(),n.onload=n.onreadystatechange=null)},i=d.getElementsByTagName(t)[0],i.parentNode.insertBefore(n,i)})(window,document,"script","//bat.bing.com/bat.js","uetq");</script>

<script>window.uetq = window.uetq || [];window.uetq.push('event', '', {'revenue_value': {{ total_price | money_without_currency }},‘currency’: ‘{{ shop.currency }}’});</script>
{% endif %}

**The Issue:**This code is definitely tracking conversions as the Tracking status is showing "Recording conversions", but the problem is in the value. As I've noticed, whatever I insert in the Revenue section as a Goal value it is showing that value as the Revenue per purchase. So for example, if I insert $1, every purchase will be marked as $1. If I enter $0, it will be marked at $0. I even tried placing our AOV, which is at $86, but each purchase showed revenue at $86.

My question is what do I need to do in order to set up the Revenue per conversion to show the real value of each purchase? Meaning if someone ended up buying something for $45 to have that as the Revenue per conversion in my Performance Stats/Revenue Tab, or if someone ended up buying something for $24 to have that as the Revenue per conversion in my Performance Stats/Revenue Tab?

Thank you in advance and looking forward to your reply.

Microsoft Advertising | Reports | Universal event tracking

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  2. Anonymous
    2022-02-21T11:36:40+00:00

    Good morning RadeHQ,

    Thank you for reaching out to Microsoft Advertising through Forum. I hope you are well.

    I understand that you are facing an issue particularly with the revenue variable tracking within your Shopify store., as it seems every purchase that is tracked is pulling the default value for revenue.

    As the information we have on Shopify set up is limited, as a first step to troubleshooting this, I kindly ask if you could you please confirm if you have followed all the steps in the help page below?

    Especially the checkout section as it’s directed related to this query, please find the mentioned section below: Customize your online checkout process.1. From the bottom of the left menu, select Settings.1. Select Checkout.1. Scroll down to the Additional scripts field. Paste the UET tag in Additional scripts.1. Select Save.If you want to report variable revenue, add one of the following code snippets below the UET tracking code you pasted in the previous step:1. Use this code if you want to exclude taxes and shipping:<script> window.uetq = window.uetq || []; window.uetq.push('event', '', { 'revenue_value': {{ subtotal_price | money_without_currency }}, 'currency': '{{ shop.currency }}' }); </script>1. Use this code if you want to include taxes and shipping:<script> window.uetq = window.uetq || []; window.uetq.push('event', '', { 'revenue_value': {{ total_price | money_without_currency }}, 'currency': '{{ shop.currency }}' }); </script> 2. If you have followed all these exact steps, I also recommend consulting Shopify Help Center or reaching out to Shopify Support as our support with this tool is limited.

    Following this, I have also sent you a private message here in the Forum, so please reply to it with any additional questions you may have and your account number, phone number and dial code so we can further discuss this.

    I am looking forward to speaking soon. Many thanks,Daniela | Microsoft Advertising Support Specialist | 0800-633-5915 | Contact Us

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