This advertising platform is too disappointing. The search keyword report indicator has not been updated for four hours

Hello 文轩 甘,

Thank you for using our Microsoft Advertising Community Forum! 

I understand that you are concerned about the time it takes for the keywords and search terms reports to appear. There are no market specific differences. In general, the search term report indicators are updated within 3 hours. You can learn more here: Is my data updated in real time?

It seems that you are based in China and require support with your already created Microsoft Advertising account. The process for account creation and interacting with support teams in China differs depending on your targeting options. If you are based in China and aim to target mainland China (domestically), we can send over your details to a dedicated team that can contact you within a week. If you are based in China but are targeting cross border/ outbound locations, the support process differs depending on your account model.

I hope the information provided here was of use to you. I have also sent you a private message asking for further details. You are more than welcome to respond to me so that I can put you in touch with the relevant support team.

Kind regards, 

Vahid| Microsoft Advertising Support Specialist | 800-518-5689

Generally speaking, the search term report indicators are updated within 3 hours, but it often occurs that they have not been updated for more than 3 hours. I am in Shenzhen, Guangdong Province, China, and the team I am in contact with cannot solve this problem. Therefore, I came to this forum to ask if there are any other ways to adjust the update frequency or time of the search term report.

Thank you for providing further details. When you are reviewing your Microsoft Advertising metrics to see how you can improve your campaign performance, it is important to know if the most recent activity is included. Most metrics are in real time and are continually updated during the day. A few metrics take a bit longer to load and some reports are updated once a day. You may also consider creating a search term report yourself. A search term report shows what people are searching for when your ads are shown. With this impression, ad position and click data, you can refine your keyword and negative keyword lists for your ad groups. For steps and details, please see: Run a search term report

I'm afraid our help resources do not include any market specific workarounds for changing the duration. Please share your feedback with the team that is supporting you.

Kind regards, 

Vahid| Microsoft Advertising Support Specialist | 800-518-5689

StartFragmentAs it is a new promotion account, it is necessary to choose to block negative and negative keywords from search terms. Therefore, we hope to adjust the update time and try to update it within 1 hourEndFragment

Thank you for sharing your feedback. Please also discuss the matter with your account team as they are the main point of contacts that can assist with all of your concerns. Our scope of support doesn't cover domestic China unfortunately. That being said, we've taken note of the constructive feedback that you provided. Alternatively, you may also voice your concerns via the 'Feedback' option on the upper right corner of your account:

Thank you again and best of luck with your future advertising endeavors!

Kind regards, 

Vahid| Microsoft Advertising Support Specialist | 800-518-5689