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Is there a "Sitelink ID" Tracking Parameter?

Anonymous
2017-09-14T15:54:08+00:00

If I use the {AdID} tracking parameter, URLs will include a number corresponding to the ad that was clicked.

If I use the {keyword} parameter, URLs will include the keyword that triggered the ad.

Is there a tracking parameter that will identify which Sitelink was clicked?

In AdWords, this functionality is served by the {feeditemid} parameter which I believe does not exist in Bing.

Microsoft Advertising | Reports | Universal event tracking

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  1. Anonymous
    2017-09-19T21:18:52+00:00

    Hi,

    My apologies for the delay, correct one ID to each set of Site links per ad group. Now we do have a pilot that is currently being tested where the site links will be individual not grouped, once that is released to everyone each site link would have there own ID number.

    Hope this helps!

    Bing Ads Support

    Priscilla

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  1. Anonymous
    2017-09-14T18:26:48+00:00

    HI

    Thank you for contacting Bing Ads Support Forum. To make sure I am understanding you want to track the site links that caused the click utilizing a parameter (exm: {SitlinkID}) then I will say yes you can since the site links are also assigned an ID number.  The link below provides the information you are requesting:

    Can I use custom parameters?

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  1. Anonymous
    2017-09-14T20:02:37+00:00

    Great, thank you Priscilla! It looks like a custom parameter is going to be the way to go.

    One quick question: after reviewing an exported account in Excel, it looks like the sitelink ID number you referenced is shared by all the sitelinks in an ad group. Is that correct?

    For example, if I have an ad group called "Widgets," and that ad group has sitelinks including "Blue Widgets" "Red Widgets" and "Green Widgets," will all three of these sitelinks will have the same sitelink ID number?

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