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LookaLike Audience on Bing

Anonymous
2025-01-09T14:24:48+00:00

Hey everyone, does anyone know if you can create a LookaLike audience in Bing? I would like to upload a customer list (mail list) of qualified leads and create a target group on it that is similar to the mail list (like google ads similar to mail list 5%).

Nico :D

Microsoft Advertising | Ad delivery | Audience placements

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  1. Anonymous
    2025-01-09T14:59:25+00:00

    Hello Nicolas Schmid,

    Thank you for using our Microsoft Advertising Community Forum!

    Great question! Yes, you can connect with more qualified customers using Similar Audiences in Microsoft Advertising, which works similarly to Lookalike Audiences in other platforms. Here's how it works:

    What are Similar Audiences?
    Microsoft Advertising automatically generates Similar Audiences based on your existing remarketing lists. This feature allows you to target new customers who share similar behaviors and attributes with your current audience.

    Key Details:

    • You need a remarketing list with at least 300 active users to generate a Similar Audience.
    • The Similar Audience also needs at least 300 users on the Microsoft Advertising Network to be used in an active campaign.
    • It can take up to seven days for a Similar Audience to be built and ready for targeting.

    How to Use Similar Audiences:

    1. Check if Similar Audiences are available:
      • Navigate to Tools > Audiences in the Microsoft Advertising interface.
      • Look for audiences labeled as "Similar to [name of your remarketing list]" under the Type column.
    2. To target a Similar Audience:
      • Go to Campaigns > Audiences, then select Create association.
      • Choose your ad group or campaign and select "Similar audience" as the targeting option.
      • Adjust your targeting settings and bid adjustments to suit your campaign goals.

    Why Use Similar Audiences?
    Microsoft Advertising analyzes various signals like search history, activity on Bing, and user profile data to find new potential customers who closely resemble your existing leads. This helps you reach highly relevant audiences without manual effort.

    If you have any questions or need assistance setting this up, feel free to let me know!

    Similar audiences: Reach a wider qualified set of customers

    I’ve sent you a private message to in case you have any further questions or if there’s anything else I can assist with.

    Our support teams are happy to discuss your concern in more detail via phone, chat or email to provide review assistance, please see our support page to reach out! 

    Kind regards, 

    Dagmara | Microsoft Advertising Support Specialist | 800-518-5689

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