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No campaign delivers

Lutz 0 Reputation points
2025-07-14T13:26:51.9033333+00:00

I recently started running ads via my Microsoft Ads account again. The campaigns went very well at first - the daily budget was quickly increased to over € 3,000. Previously, the account had been inactive for a long period of time.

Since June 29, however, no more campaigns have been delivered. There is sufficient credit in the account. The only message that appears is: “Performance limited by budget” - however, not a single impression has been generated.

Several attempts to solve the problem via customer support have so far been unsuccessful. They simply said that the account was OK and that I should increase the budget further. At the same time, I was told that the delivery had been stopped because the campaign budget had been adjusted (increased) too often. This seems contradictory to me, especially as individual campaigns with a daily budget of €300-500 also show no delivery at all.

According to support, the account should not have any problems, flags or similar.

Support said I should simply wait until the system has recalculated the campaigns and delivered them again. This has not happened yet. I have now terminated and deleted all campaigns. Even newly created campaigns are not being delivered.

Hence my questions: What can I do so that the campaigns are delivered again?

Thanks in advance!

Microsoft Advertising | Ad delivery | Audience placements
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  1. MS Advertising - Arsen 75 Reputation points Microsoft External Staff Moderator
    2025-07-15T07:36:35.93+00:00

    Hello Lutz,

    Thank you for using our Microsoft Advertising Learn Q&A Platform! 

    Thank you for reaching out and for providing detailed background on your Microsoft Ads account. I understand how frustrating it can be when campaigns suddenly stop delivering, especially after initially performing well.

    While account status and budget settings play a role, campaign delivery can also be affected by factors such as the type of campaigns you're running and the bidding strategy in place. These elements can significantly influence how and when your ads are shown.

    That said, I'd be happy to take a closer look at your account and monitor the situation together to ensure everything is set up for optimal performance. We also have a dedicated team of advertising experts who can offer personalized guidance, completely free of charge.

    I will send you a private message where you can securely share your account information. Once I receive that, I’ll review the account and work with you to find the best possible solution.

    I hope the information provided here will at least partly answer your question. You are more than welcome to respond to me so that I can begin the investigation on my end.

    Kind regards, 

    Arsen D. | Microsoft Advertising Support Specialist | 800-518-5689 

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