I started delivering ads yesterday, but the impressions, clicks, etc. have not changed from 0.

Hello H&Company,

Thank you for using our Microsoft Advertising Learn Q&A Platform! 

I understand you've just launched a new campaign and noticed that your ads aren't delivering yet - it's completely normal.

Initial Waiting Period: After creating a campaign, there's usually a short waiting period before ads begin to serve. This is because the system needs time to review and process the campaign to ensure everything meets policy standards and is optimized for delivery.

Editorial Review Timeline: All ads and keywords go through an editorial review. Most are approved within 24 hours, but certain campaign types, especially Performance Max, may take longer:

• Product Ads: Up to 3 days

Text Ads: Up to 9 days

This review ensures that your content complies with Microsoft Advertising policies and is ready to perform effectively.

Learning Period for Automated Bidding: Once your ad starts delivering, automated bidding strategies enter a learning phase that typically lasts 1–2 weeks. During this time, the system gathers performance data to optimize bids and help you reach your campaign goals.

So, if your campaign was just created, a short delay is expected. Give it a little time, and things should start moving soon!

For more details, you can visit our Microsoft Advertising Help Page: https://help.ads.microsoft.com/#apex/ads/en/ext51098.

Our support teams are also happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out! 

I hope the information provided here will at least partly answer your question.  If you have any additional questions please do not hesitate to reach out to our support. I have also sent you a private message asking for further details. You are more than welcome to respond to me to that I can begin the investigation on my end.

Kind regards, 

Dagmara | Microsoft Advertising Support Specialist | 800-518-5689