We don't see Smart Network Data Service statistics

Hello Sophia,

SNDS only reports on mail delivered to Microsoft's consumer services (Outlook/Hotmail/Live/MSN). It does not show data for Microsoft 365 work or school domains. If your last two days of sends were mainly to business tenants on Microsoft 365, "View Data" will be empty. Microsoft also updates SNDS once per day on a Pacific-time schedule, so yesterday's activity doesn't appear until after the nightly aggregation finishes.

Try to send a test from your Marketing Cloud route to a real outlook or hotmail mailbox. After it arrives, open the message's source and confirm the sending IP in the "Received from" line matches the IP you added to SNDS. Then check SNDS "View Data" the next morning once the Pacific-time job has run, in Madrid that's typically visible around 09:00-11:00 CEST. If that test message used a different egress IP than the one you registered, add the actual IP you see in the header to SNDS and use that going forward.

If you did send to consumer Outlook.com addresses and still see nothing the next day, reply here with the exact IP and I'll help you pinpoint whether Marketing Cloud used a different IP for Microsoft destinations or whether you're hitting a temporary SNDS delay.

SNDS suppresses data for IPs that send "very little mail", and Microsoft's own FAQ confirms the service only aggregates once per Pacific day and then keeps about 90 days of history. In practice, most reputable deliverability guides peg the cutoff at roughly 100 messages per IP per day to Outlook/Hotmail/Live/MSN, which means 75 total sends (or fewer if they're split across .170 and .171, or if many weren’t to consumer Microsoft domains) often yields a blank "View Data".

Do this to confirm and populate a row. On one calendar day in Pacific time, send at least 120-150 real, opted-in messages specifically to outlook or hotmail recipients from a single one of the listed IPs (e.g. keep all test mail on 128.245.186.170). Check SNDS the following morning Madrid time after the nightly Pacific aggregation completes. If you still see no data, the most likely explanations are that the mail didn't go to consumer Outlook properties or a different egress IP was used.

*Extra note: SNDS is an Outlook (consumer) telemetry surface. It does not report on Microsoft 365 business/edu delivery, and its daily job starts around midnight Pacific. That's why you can be fully registered yet see nothing when your audience is mainly corporate tenants or when volume is under the minimum.