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Clipchamp is an intelligent enterprise video experience in Microsoft 365 that empowers you to create, record, upload, discover, share, and manage video. It seamlessly integrates with apps across Microsoft 365, so you get the same experience no matter where you add or engage with video content. Video files and editing projects you own are stored in your OneDrive/SharePoint and can get managed like any other file type.
Overview of Clipchamp
The central Clipchamp homepage is where you can start new recordings, create playlists, launch the video editor and see a list of all your videos, video editing projects and video files that were shared with you or that you interacted with. This includes Teams meeting recordings.
What's more, you can upload videos to the same places in Microsoft 365 where you work with other files. In those same places, you get enterprise video capabilities combined with what the Microsoft 365 file platform offers.
For more information about Clipchamp...
- ✨See what you can do with Clipchamp in the features guide & what's coming on the roadmap
- 👥 Learn more about Clipchamp in the end user help documents
A new approach to enterprise video
Clipchamp in Microsoft 365 is a rethinking of the traditional approach to enterprise video.
Historically, video was technically difficult to deliver at scale, so specialized vendors developed standalone services that managed, stored, and played video from their own specialized silos. Being off to the side, video was a challenge for most customers to integrate into normal workflows. With a standalone service you could embed and link videos into other experiences, but these independent video products still suffered from low usage, low awareness, and were typically the domain of experts. Standalone video services had no connection to the rest of Microsoft 365 other than through embed codes and links. Thus your videos weren't managed the same way as other content, and the services that help with governance and compliance that are available in Microsoft 365.
With Clipchamp, we are changing that paradigm and are making enterprise video an integral part of Microsoft 365. The video capabilities of Clipchamp are built on the same storage platform that all other content types use. Videos are stored in SharePoint, Teams, and OneDrive just like your documents, presentations, and spreadsheets. Clipchamp, via its homepage and video player, offer the same familiar experiences for sharing, searching, and commenting as the other apps in Microsoft 365.
To enable this, we invested deeply in the video playback experience directly from the SharePoint platform, which powers it all. Videos start up quickly and play reliably without a separate dedicated video service.
Clipchamp deeply connected to Microsoft 365
Microsoft 365 Collaborative apps & services |
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UX (sharing, commenting) |
Microsoft Search, Intelligence |
Data processing & management |
Information governance (legal hold, eDiscovery, retention, etc.) |
Permissions, File Life Cycle, APIs |
OneDrive & SharePoint storage |
DOC, PPT, XLS, PDF, MP4, MP3, ... files |
For admins this means you no longer have to deploy and manage a special solution for videos that works differently from the rest of your infrastructure. Because all videos are now regular files in SharePoint, the services and tools built to work with SharePoint and OneDrive now work with video. You get all the core management capabilities that other file types in Microsoft 365 have, such as archiving and versions, eDiscovery, Legal Hold, Retention policies, audit logs, permissions and file life cycle, APIs, and analytics.
Why no "single" video portal?
The idea of a "single" video portal for your whole organization wasn't driven out of user need, it was driven out of how enterprise video technology has worked in years past. Videos had to be in a single portal because that was the only way to ensure that they'd play back at scale. However, when we talked to enterprise and education users to understand their past actions using our previous, now deprecated solution Stream (Classic), it showed that they didn't need a portal dedicated to a single content type. They found more use in bringing videos into other locations where viewers were already visiting. Videos were woven into organization's intranet, news articles, lessons, posts, notebooks, wikis, sites, pages, and portals mixed with text, images, files, and video. These experiences where people watched videos the most were purpose built branded experiences. A portal limited to just video doesn't meet that need.
For example, aggregate telemetry from the deprecated Stream (Classic) over the last few years it ran showed that people weren't visiting the portal to explore videos. Content owners were just using Stream (Classic) as a hosting experience.
- 83% of page views in Stream (Classic) came from direct links to a video or embedding videos into other locations outside of Stream (Classic)
- 12% of page views were to group, channel, and other pages in Stream (Classic)
- 5% of page views were directly to the home page of the classic Stream portal
So, with a few exceptions, the single portal idea doesn’t really work. Instead, people are embedding videos where potential viewers already go and sharing the videos like other files.
With Clipchamp in Microsoft 365, there's no longer a special place you must put videos. Users do what comes naturally and don’t have to be taught. They can just upload or create new videos in SharePoint, Teams, OneDrive, Office, and Yammer. They can also share and embed these videos through a direct link.
At the same time, thanks to Clipchamp being built on SharePoint, you also have the option to set up destinations for people to watch videos inside your intranet with pages, sites, and portals. This lets you create places just for videos on a specific topic or mix video with other content you need people to see.
Flexible video organization
There are many ways that people use and organize videos within their organization. Below is a rough guide to help you understand where you store your files when you're using Clipchamp.
Common use #1: Small scale sharing |
Common use #2: Organization-wide top down |
Common use #3: Team collaboration |
Common use #4: Organization-wide collaboration |
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Need | Simple video sharing | Anyone in the organization can view, but only a few can add videos | Only team members can view and add videos | Anyone in the organization can add videos that anyone can view |
Examples | Small scale sharing with a link | Messages from the CEO or other leaders Human Resources information Onboarding training for new employees |
Any sort of team, departments, or divisions where everyone can contribute | Single organization-wide video portal destination Organization-wide video portal destination for specific topics or content |
What to do | Upload to OneDrive, Teams, or SharePoint Get a share link |
Upload to public SharePoint Communication Site or public Yammer Community | Upload to private Teams team | Option A: Rollup organization-wide video through a SharePoint communication site with highlighted content web parts scoped to videos across all sites Option B: Single destination for uploaded videos through a public SharePoint communication site that is open to all to upload |
◀◾◾◾◾ Constrained |
◾◾◾◾▶ Democratized |
Roadmap
See what's already possible with videos uploaded to SharePoint, Teams, Yammer, and OneDrive and what's coming next: Features and roadmap