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Reserve your app name

All apps on the Microsoft Store must have a unique name. The first step toward publishing your app on the store is to reserve the name you'd like to use. You can reserve your app's name up to three months before you are ready to publish, even if you have not started to write your app yet. We recommend reserving your name as soon as possible to ensure it will be available when you're ready to publish. Reserved names not used within three months will have the reservation removed.

If you are not sure what you want your app's name to be, you can reserve multiple names. You'll be able to choose the final name when you're ready to publish.

Follow the following steps to reserve your app's name:

  1. Navigate to the Partner Center apps and games page.
  2. Click New product.
  3. Click on MSIX or PWA app. If you want to submit MSIX or PWA game, click on Game.

A screenshot showing how to create a MSIX/PWA app.

  1. Enter the name you'd like to use and click Check availability. If the name is available, you'll see a green check mark. If the name is already in use, you'll see a message indicating so.

A screenshot showing how to reserve a name for MSIX/PWA app.

  1. Once you've selected an available name that you'd like to reserve, click Reserve product name.

Note

You might find that you cannot reserve a name, even though you do not see any apps listed by that name in the Microsoft Store. This is usually because another developer has reserved the name for their app but has not submitted it yet. If you are unable to reserve a name for which you hold the trademark or other legal right, or if you see another app in the Microsoft Store using that name, contact Microsoft.

Tip

For guidance on selecting an effective app name, see How do I choose a great app name for the Microsoft Store in the FAQ section.