Note
Access to this page requires authorization. You can try signing in or changing directories.
Access to this page requires authorization. You can try changing directories.
Guaranteed Outcomes currently only covers a buyer's media cost, which is accrued on a per-outcome basis. Additional impression-based CPM costs may still apply, particularly if those fees are billed outside of Microsoft Advertising. For example, an ad serving fee may be charged on a CPM basis, regardless of the outcome of a given impression.
Sometimes, depending on the type of rate being applied, data costs may be incurred by non-viewable impressions. If the rate for the data provider is CPM-based, the data cost is charged on all impressions, including non-viewable impressions or non-completed video plays. However, if the rate for the data provider is based on a percentage of media cost, data costs are only incurred on completed views or impressions. In this case, non-viewable impressions incur zero data charges.