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BidStrategyReportColumn Value Set - Reporting

Defines the attributes and performance statistics columns that you can include in the BidStrategyReportRequest.

Syntax

<xs:simpleType name="BidStrategyReportColumn" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="TimePeriod" />
    <xs:enumeration value="AccountId" />
    <xs:enumeration value="AccountName" />
    <xs:enumeration value="AccountStatus" />
    <xs:enumeration value="CampaignId" />
    <xs:enumeration value="CampaignName" />
    <xs:enumeration value="CampaignStatus" />
    <xs:enumeration value="PortfolioBidStrategyName" />
    <xs:enumeration value="PortfolioBidStrategyStatus" />
    <xs:enumeration value="BidStrategyType" />
    <xs:enumeration value="TargetCPA" />
    <xs:enumeration value="TargetRoas" />
    <xs:enumeration value="TargetImpressionShare" />
    <xs:enumeration value="NumOfCampaigns" />
    <xs:enumeration value="CurrentMaxCpc" />
    <xs:enumeration value="TargetAdPositionType" />
    <xs:enumeration value="Impressions" />
    <xs:enumeration value="Clicks" />
    <xs:enumeration value="Ctr" />
    <xs:enumeration value="Spend" />
    <xs:enumeration value="Conversions" />
    <xs:enumeration value="ConversionRate" />
    <xs:enumeration value="AverageCpc" />
    <xs:enumeration value="ConversionDelay" />
    <xs:enumeration value="CPA" />
    <xs:enumeration value="ROAS" />
    <xs:enumeration value="AvgTargetCPA" />
    <xs:enumeration value="AvgTargetRoas" />
    <xs:enumeration value="AvgTargetImpressionShare" />
    <xs:enumeration value="ImpressionSharePercent" />
  </xs:restriction>
</xs:simpleType>

Values

The BidStrategyReportColumn value set has the following values: AccountId, AccountName, AccountStatus, AverageCpc, AvgTargetCPA, AvgTargetImpressionShare, AvgTargetRoas, BidStrategyType, CampaignId, CampaignName, CampaignStatus, Clicks, ConversionDelay, ConversionRate, Conversions, CPA, Ctr, CurrentMaxCpc, Impressions, ImpressionSharePercent, NumOfCampaigns, PortfolioBidStrategyName, PortfolioBidStrategyStatus, ROAS, Spend, TargetAdPositionType, TargetCPA, TargetImpressionShare, TargetRoas, TimePeriod.

Value Description
AccountId The Microsoft Advertising assigned identifier of an account.
AccountName The account name.
AccountStatus The current account status
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend / Clicks).
AvgTargetCPA In the campaign/portfolio scope, calculate the historical daily target CPA as result. In the account scope, use each campaign's daily spend as weight to calculate the weighted-average of the historical daily target CPA, then average the daily values as result.
AvgTargetImpressionShare In the campaign/portfolio scope, calculate the historical daily target impression share as result. In the account scope, use each campaign's daily spend as weight to calculate the weighted-average of the historical daily target impression share, then average the daily values as result.
AvgTargetRoas In the campaign/portfolio scope, calculate the historical daily target ROAS as result. In the account scope, use each campaign's daily spend as weight to calculate the weighted-average of the historical daily target ROAS, then average the daily values as result.
BidStrategyType In the account/campaign scope, the bid strategy type the campaign is using.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
CampaignName The campaign name.
CampaignStatus The current campaign status.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
ConversionDelay The time gap between when a user clicks on an ad and when they complete a desired action, such as making a purchase, signing up, or downloading an app.
ConversionRate The conversion rate as a percentage.

The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).

The formula for calculating the conversion rate is (Conversions / Clicks) x 100.

Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true.

Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
Conversions The number of conversions.

A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success.

Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked.
CPA The actual cost per acquisition (CPA).
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
CurrentMaxCpc In the account/portfolio scope, the maximum cost per click bid that was in effect at the time the report was generated. It's not a moving historical bid throughout the report time period.
Impressions The number of times an ad has been displayed on search results pages. Without impressions, there are no clicks or conversions.
ImpressionSharePercent The estimated percentage of impressions, out of the total available impressions in the market you were targeting.

The value of this column is empty if the data is not available. For example, out of estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%. If you try to include this column with Hourly or HourOfDay aggregation the service will return code 2053.

If you include this column, then you may not include restricted attributes in the same report request. Likewise if you include any of the restricted attribute columns, then you must exclude this column. For more information, see Column Restrictions. Data for this column is typically updated 14-18 hours after the UTC day ends. For Microsoft Shopping Campaigns, this data is only available with the campaign and ad group performance reports.
NumOfCampaigns In the account/portfolio scope, the number of campaigns belonging to the account/portfolio.
PortfolioBidStrategyName The bid strategy name.
PortfolioBidStrategyStatus The current bid strategy status.
ROAS The return on ad spend (ROAS).

The formula for calculating the ROAS is (Revenue / Spend).

Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
Spend The cost per click (CPC) summed for each click.
TargetAdPositionType In the account/campaign scope,the target ad position type the campaign is using. In the portfolio scope, the target ad position type the portfolio is using.
TargetCPA In the account/portfolio scope, the current target CPA belonging to the account/portfolio.
TargetImpressionShare In the account/portfolio scope, the current target impression share belonging to the account/portfolio.
TargetRoas In the account/portfolio scope, the current target ROAS belonging to the account/portfolio.
TimePeriod The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.

Requirements

Service: ReportingService.svc v13
Namespace: https://bingads.microsoft.com/Reporting/v13

Used By

BidStrategyReportRequest