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SearchInsightPerformanceReportColumn Value Set - Reporting

Defines the attributes and performance statistics columns that you can include in the SearcyhInsightPerformanceReportRequest.

Syntax

<xs:simpleType name="SearchInsightPerformanceReportColumn" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="AccountName" />
    <xs:enumeration value="AccountNumber" />
    <xs:enumeration value="AccountId" />
    <xs:enumeration value="TimePeriod" />
    <xs:enumeration value="CampaignName" />
    <xs:enumeration value="CampaignId" />
    <xs:enumeration value="AdGroupName" />
    <xs:enumeration value="AdGroupId" />
    <xs:enumeration value="CampaignStatus" />
    <xs:enumeration value="Impressions" />
    <xs:enumeration value="Clicks" />
    <xs:enumeration value="Ctr" />
    <xs:enumeration value="Spend" />
    <xs:enumeration value="SearchQuery" />
    <xs:enumeration value="Conversions" />
    <xs:enumeration value="ConversionRate" />
    <xs:enumeration value="Revenue" />
    <xs:enumeration value="ReturnOnAdSpend" />
    <xs:enumeration value="RevenuePerConversion" />
    <xs:enumeration value="AccountStatus" />
    <xs:enumeration value="AdGroupStatus" />
    <xs:enumeration value="CustomerId" />
    <xs:enumeration value="CustomerName" />
    <xs:enumeration value="AssetGroupId" />
    <xs:enumeration value="AssetGroupName" />
    <xs:enumeration value="AssetGroupStatus" />
    <xs:enumeration value="SearchCategory" />
    <xs:enumeration value="SearchVolume" />
  </xs:restriction>
</xs:simpleType>

Values

The SearchInsightPerformanceReportColumn value set has the following values: AccountId, AccountName, AccountNumber, AccountStatus, AdGroupId, AdGroupName, AdGroupStatus, AssetGroupId, AssetGroupName, AssetGroupStatus, CampaignId, CampaignName, CampaignStatus, Clicks, ConversionRate, Conversions, Ctr, CustomerId, CustomerName, Impressions, ReturnOnAdSpend, Revenue, RevenuePerConversion, SearchCategory, SearchQuery, SearchVolume, Spend, TimePeriod.

Value Description
AccountId The Microsoft Advertising assigned identifier of an account.
AccountName The account name.
AccountNumber The Microsoft Advertising assigned number of an account.
AccountStatus The account status.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdGroupName The ad group name.
AdGroupStatus The ad group status.
AssetGroupId The Microsoft Advertising assigned identifier of an asset group.
AssetGroupName The asset group name.
AssetGroupStatus The current asset group status.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
CampaignName The campaign name.
CampaignStatus The campaign status.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
ConversionRate The conversion rate as a percentage.

The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).

The formula for calculating the conversion rate is (Conversions / Clicks) x 100.

Data will be excluded from the ConversionRate report column for any conversion goal with the ExcludeFromBidding property set to true. For more information, see the Track sales and other conversions help topic.
Conversions The number of conversions.

A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success.

Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked.

Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. For more information, see the Track sales and other conversions help topic.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
CustomerId The Microsoft Advertising assigned identifier of a customer.
CustomerName The customer name.
Impressions The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
ReturnOnAdSpend The return on ad spend (ROAS).

The formula for calculating the ROAS is (Revenue / Spend).

Data will be excluded from the ReturnOnAdSpend report column for any conversion goal with the ExcludeFromBidding property set to true. For more information, see the Track sales and other conversions help topic.
Revenue The revenue optionally reported by the advertiser as a result of conversions.

Data will be excluded from the Revenue report column for any conversion goal with the ExcludeFromBidding property set to true. For more information, see the Track sales and other conversions help topic.
RevenuePerConversion The revenue per conversion.

The formula for calculating the revenue per conversion is (Revenue / Conversions).

Data will be excluded from the RevenuePerConversion report column for any conversion goal with the ExcludeFromBidding property set to true. For more information, see the Track sales and other conversions help topic.
SearchCategory The search category used by your potential audience.
SearchQuery The search term used by your potential audience.
SearchVolume The number of times a specific keyword or phrase is searched within a given timeframe.
Spend The cost per click (CPC) summed for each click.
TimePeriod The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.

Requirements

Service: ReportingService.svc v13
Namespace: https://bingads.microsoft.com/Reporting/v13

Used By

SearchInsightPerformanceReportRequest