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DuckDuckGo Ads w/o the junk websites

Anonymous
2023-07-18T15:31:39+00:00

Is it possible to setup Ad Distribution to show my search ads on DuckDuckGo.com but NOT the other Microsoft Ad Network Partners?

I'm getting decent results from Bing, DuckDuckGo, Yahoo, and even MSN.

I am getting no conversions from the garbage websites. Any tips?

Microsoft Advertising | Ad delivery | Audience placements

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  1. Anonymous
    2023-07-20T19:03:57+00:00

    Hello MSAdBuyer,

    Hope you are well.

    To answer your question, if you use Microsoft sites and select traffic your ads will also deliver in DuckDuckGo as they are part of Microsoft Advertising syndicated search partners.

    Microsoft Advertising search partners - Microsoft Advertising

    Hope this answers your question, Feel free to reply to this thread if there's anything else that I can be of assistance.

    Sincerely,

    Princess | Microsoft Advertising Support Specialist | 800-518-5689

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  1. Anonymous
    2023-07-19T18:33:00+00:00

    Hello MSAdBuyer,

    Appreciate your reply in here.

    This is acknowledged. I understand that you would like to get a list of the websites where Microsoft Ads has partnered with so you can have a reference or idea where your ads will show once you switch your ad distribution to "Microsoft sites and select traffic". Currently, we don't have a list of all the websites that are part of this ad distribution. You may refer to this article Ads By Microsoft on DuckDuckGo Private Search | DuckDuckGo Help Pages for more information about the partnership of Microsoft Ads and DuckDuckGo.

    You may also run a website URL (publisher) report. This shows the impressions, clicks, spend, and conversions for websites on the Microsoft Search Network and the Microsoft Audience Network. This data can be sorted by website URL, account, campaign, and ad group.

    Why run it? To see which website URLs are or aren’t performing well enough for your campaign or ad group target settings. For example, if ad impressions at those URLs yield a low click-through-rate, then you might decide to exclude those websites from your campaign.

    Create a report (microsoft.com)

    Hope this information helps.

    Sincerely,

    Princess | Microsoft Advertising Support Specialist | 800-518-5689

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  2. Anonymous
    2023-07-20T06:26:07+00:00

    Can you be a little more direct with your responses please. I'm finding the overly verbose responses with links to random documents confusing.

    Let me ask this directly again. If I downgrade my Ad Group settings to "Microsoft sites and select traffic" as you suggested, will my ads still run on DuckDuckGo or not?

    Everything I have read on the Microsoft docs has said it will not.

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